What do you need?

Augmented Reality (AR) is the future of marketing. AR connects a virtual layer of content to the user’s real world surroundings. Whether that is to sell, provide relevant content in a timely manner and/or provide three dimensional interactive experiences. We pride ourselves on creating solutions that connect products, location and media with interactive digital experiences that are fun, memorable and that ultimately drive sales.

Solutions across in-store, mobile and web include:

  • Game-based experiences
  • Brand activation & social 
  • Product information sales tools
  • Visualisation and customisation
  • Product Education 
  • AR eCommerce
Why use Augmented Reality (AR)? 
  • It augments the consumers reality and enables brand experiences to come to life. 
  • Augmented reality (AR) campaigns are a very smart and unique way to engage with consumers.
  • Instead of passively watching video or a print advertisement, AR lets consumers actually interact with the brand. 
  • AR campaigns resonate with consumers in a way that most other ad platforms don’t. The ad becomes interactive media versus just promotional material and is physically linked to the product, which is, of course, the point of advertising.
  • Augmented reality has the ability to tap into and provoke consumers emotions through strong sensory experiences. Measurable ROI.
  • Augmented reality applications have the ability to measure your return on investment by: converting viewers into direct sales, increasing your PR, as well as exponentially gaining brand awareness. 
  • Virality: If the consumer is engaged in a fun new experience they are more likely to share their user experiences around their social networks. Exposure, just for being something new and

 

Strategy

Developing an application demands a well defined strategy to ensure expectations are met in a timely manner. 

Application Strategy

Application Strategy

We clarify and define the technological requirements to meet your business objectives. Across creative, content, information architecture, database design, wireframing and usability, we strategise with you the most effective way of developing your website.

  • Requirements analysis
  • Content / Creative
  • Information architecture
  • Wireframing
  • User Case Scenario planning
  • Usability and accessibility
  • Technical Specification

Creativity

All good application design starts with intelligence, understanding your audience, what they’re looking for and how they will flow through the website to a conversion point. 

Application Design

Application Design

Once we understand the audience, we then create wireframes to provide a blueprint of the end solution. This is then paired with how the brand is positioned to ensure consistency of message and create a visually engaging user experience. 

We apply a range of methodologies from user profiling to user case scenario planning, SEO to wireframing, to ensure the final design not only looks good but is functional and achieves the goals at hand.

  • Wireframing 
  • Interface Design

Technology

Our experienced application development team are skilled at bringing your online presence to life using a variety of technologies and development programmes.

AR Application Development

AR Application Development

We will assess your requirements and deliver the relevant technological solution.

  • AR Asset management and CMS systems
  • Modeling 
  • Animation
  • Geo Tagging 
  • Image recognition 
  • Game engines 
  • 3D content development