To position, design and develop a new one-stop-shop retail brand for selling tractors & implements. The brand needed to appeal to first time tractor buyers and hobby farmers but not alienate experienced commercial buyers in the market. Our objective was to create and launch the new positioning and then provide everything required for them to take it over and manage in-house moving forward.
We had to create a brand identity and accompanying marketing materials that showcased the meme of world of tractors and be obvious it had to work from online to retail yards across Australia
We developed the new brand positioning and marketing strategy including:
•Company Website / Configurator Application
•Sales Brochure & Ad’s
•Tone of Voice Guidelines