Skope Industries

Assignment

(Behaviour)

Skope Industries is a family owned company with a global reputation for designing and manufacturing commercial refrigeration solutions. We were briefed to assess and benchmark their current web presence in order to highlight the digital business opportunities available to them. 

Interaction

A behaviour workshop
session was conducted to better understand the motivation and needs of the average Skope customer. The workshop looked at customer observations and trends, specifically how they interacted with the brand and the products. From there, One Fat Sheep conducted a comprehensive digital audit to evaluate the strength of the Skope brand in the digital space. This focused on key areas including website interaction, social media presence, sentiment analysis and competitor analysis. 

Impact

Various wholesalers have since provided positive feedback, finding the new site easier to navigate improving relations between Skope and its customer base and driving sales. 

Deliverables

  • Website analysis report

  • Competitor analysis report

  • Social media audit report

  • Competitor social media report

  • Sentiment analysis report

  • Communications audit report
  • Augmented Reality Application For Sales