canyoning.co.nz

Assignment

(Strategy / Creativity)

One of Queenstown's premier adventure activities, canyoning.co.nz is immersed in an extremely competitive adventure market dominated by the industry big players. Without the marketing budget to compete on a similar level to their larger competitors, canyoning.co.nz had to be inventive. We were brought on by canyoning.co.nz to deliver a digital marketing strategy and to eventually launch their new Dart Canyon adventure and drive awareness. We looked at other competitors in the market in terms of price, positioning, placement and product to inform and educate how we could leverage a digital marketing strategy to ensure an increase of traffic was driven to canyoning.co.nz and awareness for canyoning.co.nz was enhanced.  

Deliverables

Digital Communications Strategy

  • Social media strategy
  • Brand story
  • Keyword analysis
  • Tone of Voice

Internal communications

  • Brand guidelines

 Design

  • Brochure
  • Website design audit